PET ABUSE ADVERTISING CAMPAIGN

The key of this advertising is to create awareness about how people treat their pets. So, I've made 3 continuous series of pet abuse posters.

INITU

For this project I've decided to create a brand called INITU which is short for ini-itu which means this and that in Indonesian.
This brand's purpose is to create everyday products such as salt and pepper shakers, etc. based on Indonesian style and culture.

JAPINDO

This is a project that I did for my final exhibition project. The whole concept behind this artwork is to create a culture mix between Japan and Indonesia. The idea is to create a bridge between the two very different cultures that are also very rich in their own ways.
In this artwork I used very different patterns and colors which is what my work is mostly about. I love to use colors in my designs.

SAFETY MAN BROCHURE

This is a brochure for a 'Safety First' campaign to encourage and construction workers and others to wear their safety helmets, etc. when they are in a construction site.
My concept for these posters is to create a 'super hero' theme because who doesn't love super heroes? They have an image to be a leader in a community so that's why I chose the super hero 'Safety Man' to be the mascot of this safety campaign.

CURLYSUE..

This is a logo that I did for a client in Jakarta. The theme is to create a fun straight forward pasta place. So i decided to play around with lines and forms, I've added a lot of line work on the logo. The image represent the "SUE" the character that cooks. Red color resemble warm and strong feeling of the brand, yellow gives a strong contras for the logo to pop out. Overall i do enjoy making this logo!